Ren Yi, a mechanical engineering graduate from Nottingham University was inspired on one of his travels to make and serve awesome burgers, warm service and a memorable experience to Malaysians. He partnered up with two of his friends and in 2012, myBurgerLab was born. Now with 6 outlets across Selangor & KL with spin off businesses, Ren Yi is now the Godfather of gourmet burgers. Find out how he and his partners built the myBurgerLab brand from a single outlet into the entity it is today. Learn from his experience on the misconceptions of going digital, how to leverage on social media and other digital channels.